The most important element in determining the kind of marketing effort a law firm will implement is its practice areas. Marketing to businesses, to the general public or to government and quasi-government entities all require different approaches and rely on a different mix of marketing tools. Similarly, the kind of branding effort and the kinds of messages the firm conveys will also be, in large part, a function of the types of clients it seeks to attract.
For more information regarding marketing to specific target audiences, visit the pages listed the to the left.
A.L.T. Legal professionals marketing group
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