law firm marketing articles

Articles on Legal Marketing Written by A.L.T. Staff Members

Measuring Legal Marketing Results: How Firms Miss the Boat

This article is reprinted with permission from the February 26, 2013, issue of The Legal Intelligencer. Copyright 2013 ALM Media Properties LLC. Further duplication without permission is prohibited. All rights reserved.

Generating Prospect Names for the Family Law Practice
Published at 34 Pa Family Lawyer 229 (December 2012, Issue No. 4)

Rethinking Your Marketing Budget
Law Practice, September, 2008

When Does Advertising Lessen a Law Firm's Prestige?
Legal Intelligencer, January, 2008

ROI: Determining How Your Firm's Marketing Measures Up.
Texas Bar Journal, February, 2008

Forget the Bells and Whistles: What Does Your Firm’s Web Site Say About You?
This article is reprinted with permission from the August 20, 2007, issue of The Legal Intelligencer. Copyright 2007 ALM Properties Inc. Further duplication without permission is prohibited.", August, 2007

Market the Firm or Market the Attorneys? Finding a Common Thread.
Legal Marketing Association of Philadelphia Newsletter, October, 2006

Web Site Marketing versus Marketing Your Web Site
Small Business News, December, 2001

Professional Services Marketing: Opting for the High Road.
Small Business News Philadelphia, November, 2001

Is Your Business Sales or Marketing Driven?
Southern New Jersey Business Post, June, 1995


Read the most recent editions of our newsletter:

Ah, Those Clicks. But Do You Know What You’re Really Getting?

Legal Marketing in 2018: Everything Old is New Again

Legal Marketing: Choosing an IT versus a Full Service Provider

Legal Marketing? Why Limit Yourself?

The Ten Traits Through Which Law Firms Get in their Own Way

Seven Ways to Fine Tune Your Target Marketing

Four Ways to Extend the Life of Your Marketing Initiatives

Six Ways to Cross-Sell Your Firm’s Services

To Market Consistently or to Do So in Bursts: Assessing Your Practice Area’s Purchasing Mindset

The Managing Partner’s Nightmare: Leaving Money on the Table

Making that New Year’s Marketing Resolution

The Best of My Legal Marketing Blog As Awarded By…. Me!

What Was the Return on Investment for the Couch in Your Office?

When Is It Time to Re-Design Your Web Site?

To "Seminar" or "Webinar"? That is the Question

How to Evaluate The Results of Your Legal Marketing Pay-Per-Click Campaign

You Really Want Your Law Firm's Web Site Optimized for... What???

Marrying IT with the Legal Marketing Function

Word-of-Mouth Revenue and the Value of a Client

Why You Should Not Focus on Search Engine Rankings

How Law Firms Can Generate Awareness, Goodwill and New Clients by Affiliating with Worthwhile Endeavors

What Goes Into a Law Firm Marketing Plan?

How to Select a Marketing Firm: Some Tips From the “Other Side”

Not Coming Up With Ideas for Content? Five Places in Which to Look

How to Budget For Legal Marketing in the New Year

Someone’s Posted Negative Comments About Your Firm. Now What?

Law Firms and Social Media:
Deciding On Which Sites to Engage

The Florida Ruling on Attorney Advertising of Past Results: A Legal Marketer’s Perspective

How to Minimize the Perceived Risk In Hiring Your Firm

Legal Marketing: Is There Still a Need for Creativity?

Writing for Your Audience Versus Just for SEO

Thinking Small: Niching Your Practice