Content has indeed become king! That is why it is critical to establish an online presence in which your voice is heard, your opinions read and your credibility established. One important way in which to do this is through creation of individual attorney or firm-wide blogs that establish you as a thought leader.
At A.L.T. Legal Professionals Marketing Group, we will work with you to develop content that keeps you on the cutting edge of your industry and those of your target prospects. This involves several steps as noted below:
- Interviews with key firm personnel regarding topics, trends they feel are important to their target prospects
- Development of topic lists on which the firm will post findings and opinions
- Copy development for selected topics
- Blog posting on a regular basis
- Linking of blog’s keywords to the firm’s web site, articles and other social media sites
- Utilization of content in other marketing channels (e.g., enewsletters, social media posts, the firm web site, submissions to publications, etc.)